Own and scale TrueID’s Social Commerce business as a core revenue engine, transforming content and traffic into measurable transactions across the CP ecosystem.

This role is responsible for building and operating a full-funnel commerce model—from demand generation (content and creators) to conversion (shoppable video and live commerce) and fulfillment—while driving sustainable GMV growth and repeat user behavior.

1. Business Ownership

• Own end-to-end Social Commerce P&L, including GMV, revenue, and cost efficiency
• Define and execute growth strategy to scale commerce contribution within TrueID

2. Commerce Engine Development

• Build and scale a creator-led commerce ecosystem (UGC, KOLs, sellers)
• Drive adoption of short-form video and live commerce as core conversion channels
• Develop repeatable content-to-commerce playbooks to sustain demand

3. Conversion & Performance Optimization

• Optimize full funnel performance (traffic ‚Üí engagement ‚Üí conversion ‚Üí retention)
• Improve MAU-to-buyer conversion and increase purchase frequency
• Leverage data to continuously refine content, targeting, and offers