Channel Strategy & Channel Mix Portfolio

• Develop channel strategy: Design and own medium- to long-term channel strategy across all sales channels, translating company ambition into clear strategic directions and future channel landscape.
• Define channel mix portfolio: Define and govern channel mix portfolio by product, balancing growth objectives, channel footprint, channel economics, and competitive positioning.
• Communicate channel strategy & channel mix to related parties: Provide strategic guidance to BUs, channel owners, and commercial planning teams to ensure execution plans and GTM strategies are aligned with approved channel strategy and channel mix.

Channel Development & Business Model Design

• Channel development: Identify, design, and develop new channels to support business growth, ensuring clear channel roles, value propositions, and differentiation from existing channels.
• Channel Business Model: Define channel business models and profitability logic to ensure sustainable growth, including revenue drivers, cost structures, and incentive mechanisms.
• Channel E2E management: Establish end-to-end channel management frameworks, working with channel owners, system teams, and commission teams to ensure readiness across processes, systems, and governance for new or evolving channels.

Channel Analysis: Channel Footprint, Performance & Competitive Intelligence

• Channel Footprint Analysis: Define and optimize channel footprint to ensure effective customer coverage, balanced channel economics, and minimized cannibalization or inefficiencies across channels in alignment with company growth and profitability objectives.
• Channel competitive intelligence analysis: Lead channel performance analysis, sales trend monitoring, and competitive intelligence across markets and products to identify risks, opportunities, and structural gaps.
• Integrate Data for CCXO: Integrate sales, service, and channel-related data from data warehouse and MIS systems to deliver actionable insights and strategic recommendations for CCXO and senior management decision-making.

Master / Bachelor’s Degree in Business Administration, Economics, or related business degree

At least 6-8 years of work experiences

• Strong analytical and financial analysis skills
• Experience in business modeling, P&L development, channel footprint analysis, channel performance analysis
• Comfortable working with data and numbers
• Outstanding verbal and written communication skills, both in English & Thai
• Demonstrated strong leadership and interpersonal skills
• Driven, self-motivated, and takes ownership to achieve results
• Able to work under time constraints and prioritize work assignment effectively
• Good in English language