Job Summary

Lead the commercial growth and monetization strategy for the Mobile Postpaid B2C customer base, with accountability for revenue growth, ARPU improvement, customer value expansion, and overall upsell performance across assigned Postpaid portfolios.

Own the development and execution of customer value management, monetization, and commercial growth strategies by leveraging customer insights, market intelligence, channel performance, and data analytics to drive sustainable business growth and profitability. Accountable for identifying growth opportunities, shaping commercial propositions, optimizing portfolio performance, and maximizing return on investment across customer engagement initiatives.

Operating under the Head of Base Management, the role exercises independent judgment in prioritizing strategic initiatives, managing commercial risks, influencing cross-functional stakeholders, and driving decision-making to achieve business objectives. The role also provides leadership and direction to the assigned team by setting priorities, ensuring execution excellence, developing team capability, and fostering a high-performance culture that supports sustained commercial outcomes.

Job Responsibilities*

1. Revenue Growth Strategy & Customer Value Maximization

• Own Postpaid revenue growth strategy, driving ARPU expansion, customer lifetime value, and profitability.
• Lead commercial growth initiatives through customer insights, analytics, and AI-driven base management.
• Define and drive device, roaming, and ecosystem monetization strategies to maximize customer value and revenue.

2. Commercial Growth Strategy & Campaign Governance

• Lead customer value management and monetization strategies through personalized and AI-driven customer engagement.
• Establish campaign governance, contact strategies, and performance optimization frameworks.
• Oversee end-to-end campaign execution across Digital, SMS, Push Notification, In-App, Tele-sales, Retail, and emerging channels.
• Drive commercial innovation through experimentation, predictive analytics, and continuous optimization.

3. Strategic Business Ownership & Cross-functional Leadership

• Serve as the strategic owner of the Postpaid customer base, driving customer value growth, retention, and monetization.
• Lead cross-functional governance and stakeholder alignment to resolve commercial and customer experience issues.
• Own Postpaid portfolio lifecycle management, including price plan optimization, migration, and transformation initiatives.
• Drive large-scale business transformation in partnership with Technology, Finance, Legal, Regulatory, and Operations teams.

4. Team Leadership & Organizational Capability

• Lead, coach, and develop a high-performing team to deliver business outcomes.
• Build capabilities in customer value management, commercial analytics, AI-driven marketing, and stakeholder management.
• Drive a culture of accountability, innovation, and continuous improvement.

5. Performance Governance & Strategic Decision Support

• Establish performance governance and monitor commercial KPIs, growth opportunities, and business risks.
• Develop executive insights and strategic recommendations to improve ARPU, retention, profitability, and campaign ROI.
• Represent the function in executive reviews and support strategic decision-making through data-driven recommendations.

Qualifications

Qualification

• Master’s degree or higher in Marketing, Business Administration, Telecommunications, Economics, or related fields.
• Strong commercial acumen with solid understanding of mobile postpaid business, base management, product marketing, customer lifecycle management, and revenue growth strategy

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Experience

• Minimum 8–10 years of experience in Telecommunication, Banking marketing, commercial strategy, base management, product management, growth strategy, telecom business, or related commercial functions.
• Proven experience leading end-to-end commercial initiatives, GTM execution, campaign governance, performance optimization, and cross-functional stakeholder alignment.
• Experience managing revenue, upsell, ARPU, campaign ROI, budget allocation, and business performance outcomes.
• Demonstrated experience of supervising or leading a team, including work prioritization, coaching, performance delivery, and capability building.
• Experience working with senior stakeholders, external partners, digital channels, CVM, product, retail operations, and consulting teams to deliver business results.

Skill and Knowledge

• Strong knowledge of Mobile Postpaid business, customer base management, upsell strategy, product bundling, personalized marketing, and campaign mechanics.
• Strong analytical capability to interpret customer behavior, revenue trends, campaign performance, channel performance, and business risks.
• Ability to convert insights into practical commercial strategies, GTM plans, mitigation actions, and executive recommendations.
• Strong stakeholder management, influencing, negotiation, and presentation skills.
• Strong budget management and ROI optimization capability.
• Ability to lead cross-functional execution under complex, fast-moving, and commercially sensitive conditions.
• Strong people leadership capability, including coaching, prioritization, quality assurance, and team performance management.