Job Summary

This role is responsible for driving the end-to-end go-to-market (GTM) strategy, execution, and lifecycle management of B2C cybersecurity products and services. Acting as the bridge between product development, commercial teams, technology stakeholders, and external partners, the role ensures successful product launches, customer adoption, and sustainable revenue growth.

The incumbent will oversee roadmap execution, define clear customer value propositions, and lead cross-functional delivery while optimizing commercial performance of cybersecurity solutions, including both on-device and on-network services.

Job Responsibilities*

Go-to-Market (GTM) Leadership

• Lead end-to-end GTM planning and execution for new product launches, campaign execution and feature releases
• Develop product positioning, pricing strategy, packaging, and customer value propositions
• Coordinate launch readiness across marketing, sales, call center, digital channels, and technology teams
• Define customer acquisition, retention, upsell, and cross-sell strategies
• Monitor launch performance and implement optimization actions to achieve commercial targets

Commercial & Business Performance

• Manage product P&L performance and achievement of revenue, subscriber, and adoption target
• Track key business KPIs including:
  • Customer acquisition
  • Active subscribers
  • Conversion rate
  • ARPU uplift
  • Churn reduction
  • Customer engagement
  • Revenue growth 
• Analyze customer behavior and product usage data to identify growth opportunities
• Develop performance dashboards and executive reports

Customer Experience Management

• Define and optimize end-to-end customer journeys across digital and retail channels
• Partner with UX/UI teams to improve onboarding and service adoption
• Gather customer feedback and translate insights into product improvements
• Ensure seamless customer experience across acquisition, activation, and support journeys

Qualifications

Qualification

• Bachelor’s degree in business administration, Marketing, Information Technology, Computer Science, Engineering, or related field
• Master's degree or MBA is an advantage
• Minimum 5–10 years of experience in Product Management, Product Ownership, GTM, Digital Services, or Commercial Strategy
• At least 3 years of experience managing consumer (B2C) digital products

Experience

• Experience in Telecommunications, Technology, Digital Services, FinTech, Cybersecurity, or Subscription-based services
• Proven track record of launching and scaling consumer digital products
• Experience leading cross-functional product initiatives involving business and technology stakeholders
• Exposure to cybersecurity products such as:
  • Mobile security
  • Identity protection
  • Fraud protection
  • Privacy services
  • Digital family safety solutions
  • Device security services

Skill and Knowledge

• Business & Commercial
• Cybersecurity Domain Knowledge
• Analytical Skills