Job Summary

Specialist, Innovative Media & Brand Performance serves as the senior layer between the Head of Innovative Media & Brand Performance and team. This role is responsible for supervising and elevating the quality of work across both media planning and social/content functions, acting as a day-to-day team lead, quality filter, and strategic contributor as well as roll up their sleeves on major campaigns when team capacity requires it.

Job Responsibilities*

• Develop and support integrated media plans across True’s product portfolios, translating business briefs into effective media approaches across digital, offline, and omni-channel platforms.
• Support social media strategy, content direction, campaign narratives, and platform-specific execution across True’s official channels, ensuring brand voice and content quality.
• Coordinate campaign execution from brief to post-campaign review, working with internal teams, agencies, and platform partners to ensure smooth delivery, timeline control, and content readiness.
• Monitor campaign KPIs, media performance, social engagement, spend pacing, and content effectiveness, and provide data-driven recommendations for improvement.
• Coordinate with media, content, social agencies, platform partners, and internal stakeholders to ensure clear briefs, quality output, delivery standards, and cross-functional alignment.
• Review media plans, content proposals, campaign materials, and social content to ensure alignment with campaign objectives, brand standards, content guidelines, and best practices.
• Monitor emerging media trends, platform updates, audience behavior, and new content formats, while proposing test-and-learn opportunities and process improvements.

Qualifications

• Bachelor's or master’s degree in marketing, Communications, Business, or a related field.
• 7+ years of experience in media planning, digital strategy, and/or social media — with at least 3 years managing or supervising teams.
• Proven experience of managing agencies, platform partners, and cross-functional stakeholders.
• Strong command of both media planning discipline (channel strategy, buying, analytics) and social/content (platform management, content frameworks, brand storytelling).
• Comfortable operating at both a strategic and operational level — a player-coach mindset.
• Data-driven approach to decision-making, with familiarity in media analytics, attribution, and social performance metrics.
• Strong leadership, communication, and stakeholder management skills.
• Creative, innovative, and solutions-oriented with a high-ownership working style.