Job Description
Job Title:
Specialist, Digital Enhancement - Digital Content (OTT)
Posting Start Date:
11/06/2026
Job Description:
Job Summary
This role is critical to driving True’s continued growth in the rapidly expanding Digital Products sector, which has become a major revenue contributor, achieving over 1,000% growth in monthly entertainment revenue through successful global partnerships and bundled offerings. As the business moves into its next phase with key launches such as Apple Services, Disney+, BiliBili, YouTube Premium, and the Subscription Hub, this role focuses on driving business development, managing complex international partnerships, and supporting end-to-end commercial activities across multiple stakeholders. With strong expertise in business development, telco, and digital ecosystems, the role is essential to unlocking further revenue growth, enhancing customer engagement, and strengthening True’s competitive position in a highly dynamic global market.
Job Responsibilities*
- Partnered Business Ownerships: Develop and oversee the financial and operational performance of partnered businesses, including and especially in terms of revenues – gross and net, of the Entertainment & Lifestyle industry arising from new and existing partners development, ensuring alignment with company objectives, profitability, and growth targets.
- Growth-Hacking: Drive innovation and market penetration implementation that enhance the business's portfolio while ensuring strong margins across the product mix.
- Strategy Development & Execution: Define and implement the strategic direction for the Entertainment & Lifestyle business, ensuring it drives alignment with True’s long-term vision and business objectives.
- Partner Management Support: Build and maintain strategic relationships with key global and regional partners, such as Netflix, YouTube Premium, and others, operating regular business reviews and long-term growth.
- Operations Leadership: Lead and manage the day-to-day operations of the Entertainment & Lifestyle business, ensuring that all product strategies and special projects are executed efficiently.
- Cross-Functional Collaboration: Collaborate with internal teams, including marketing, product development, sales, and operations, as well as external partners, to ensure seamless delivery of entertainment propositions.
- Innovation & Business Development: Lead commercial and technical initiatives to secure new growth opportunities, incorporating emerging trends to stay ahead in the competitive entertainment landscape.
- Global Outlook: Keep abreast of global trends in entertainment and lifestyle services, adapting these insights into actionable local strategies that will drive growth in Thailand.
Qualifications
- Bachelor’s degree in Business Administration, Economics, Engineering, or related fields. Master’s degree an advantage but not required.
- Proven experience in commercial roles within the entertainment, lifestyle, digital media, or tech/telco industry, with a strong track record in growth management and business development.
- At least 6 years of proven experience in managing growths, particularly with leading entertainment platforms (e.g., Netflix, Disney+, YouTube, Apple, etc.) or other tech/telco products.
- Expertise in financial management e.g., pricing, forecasting, costing, etc.
- Expertise in customer journey management and intermediate UX design skills
- Intermediate understanding in business accounting and microeconomics
- Expertise in implementation of strategy, business development, and operations within digital subscription-based models or similar high-growth environments.
- Exceptional commercial management skills with ability to lead cross-functional teams and inspire new growth areas.
- Strategic thinking and ability to develop short and long-term growth plans while executing day-to-day operational needs.
- Excellent communication and negotiation skills, with the ability to engage and influence senior stakeholders, both internally and externally. Chinese language communication in addition to English is an advantage.