Job Summary

Job Responsibilities*

Business Development Strategy & Planning work identifies, evaluates and negotiates, new sales and marketing growth opportunities across multiple of the following areas:

Commercial/Pricing StrategySales Channel Strategy (Alliance Partnerships, Franchising, E-Commerce, etc.)New Product Development The work includes:Identifying and developing optimal revenue models, sales/distribution channels, pricing, and new product development strategiesIdentifying and negotiating strategic partnerships including financial arrangements, customer sharing, and intellectual property rightsPrioritizing and tracking investments across new product development initiatives In some organizations may be responsible for project managing/integrating new business ideas and/or acquisitions.

Qualifications

Education

• Bachelor's degree in Business Administration, Marketing, Economics, Engineering, or a related field.
• MBA or a Master's in a relevant discipline is preferred.

Experience

• 4–6+ years in e-commerce, digital commerce, or commercial management, including 3–5 years leading teams or owning a channel P&L.
• Demonstrated revenue/GMV ownership for a proprietary online store and/or official marketplace storefronts (Shopee, Lazada, or equivalent).
• Track record in a high-velocity retail environment — telecommunications, consumer electronics/devices, or fast-moving digital retail preferred.
• Hands-on experience with device-and-plan or subscription bundling, and digital-first subscriber or customer acquisition.

Functional & Domain Expertise

• Digital sales strategy for flagship hardware launches (Apple, Samsung) and postpaid/prepaid acquisition, including lucky SIM and travel SIM segments.
• Performance marketing and paid media frameworks across social and search, with proven efficiency.
• Loyalty, CRM, and retention design — reward-point redemption loops, prepaid-to-postpaid upsell, and ARPU maximization.
• E-commerce operations: demand and inventory planning, pre-order and mega-campaign management, and end-of-life stock clearance.
• Omnichannel integration between marketplace storefronts, proprietary web/app platforms, and subscriber onboarding journeys.

Analytical & Technical Skills

• Fluency in e-commerce KPIs (AOV, conversion rate, cart abandonment) and telco metrics (CAC, subscriber churn, bundle attach rate, MAU, ARPU).
• Proficiency with analytics and BI tools (e.g., Google Analytics, Power BI, Tableau) and experience building executive-facing dashboards.
• Working knowledge of e-commerce platforms, marketplace seller centers, and martech/ad platforms (Meta, Google, TikTok Ads).

Leadership & Competencies

• Strategic, commercially driven leader comfortable operating within a "Telco-to-Tech" transformation agenda.
• Strong cross-functional leadership — able to align product, supply chain, marketing, and marketplace partners toward shared targets.
• Excellent stakeholder management and executive communication skills.
• Data-informed decision-making with a bias for measurable outcomes.