Specialist, Social Content & Creation

Job Summary

• Develop and execute social media content strategies, with a strong focus on short-form video content for TikTok.
• Own and manage social media platforms to drive engagement and outperform competitors.
• Stay ahead of social media trends and implement best practices for each platform.
• Utilize social listening tools for performance analysis and insights.

Job Responsibilities*

Social Content Strategy & Creation

• Develop, execute, and optimize social media content plans, ensuring alignment with marketing objectives and campaign strategies.
• Translate campaign big ideas into engaging content tailored for TikTok, Facebook, Instagram, X, and other platforms.
• Create, shoot, and edit short-form video content using mobile devices, particularly for TikTok and Reels.
• Feature in videos when necessary to add authenticity and relatability to the content.
• Collaborate with cross-functional teams to enhance content quality, engagement, and reach.
• Support the marketing team with KOL and influencer briefings and execution.

Platform & Performance Analysis

• Act as a channel owner, engaging with users, growing online communities, and providing actionable insights.
• Monitor and analyze content performance to optimize future strategies and achieve key performance indicators (KPIs).
• Leverage social listening tools (e.g., Wisesight) to track trends, measure content effectiveness, and adjust strategies accordingly.
• Research competitor activities and emerging trends to stay ahead in the digital space.
• Understand target audience behaviors across different platforms to create tailored, high-impact content.

Qualifications

• 5+ years of experience in social media management with a strong track record in content creation and community growth.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).
• Proven ability to manage and create engaging content across TikTok (primary focus), Facebook, Instagram, and X.
• Strong writing and storytelling skills, with the ability to adapt tone and style for different audiences.
• Experience with social media advertising (Facebook & Instagram Ads) and social listening tools.
• Creative mindset with a strong understanding of visual design and brand storytelling.
• Excellent organizational and project management skills, capable of handling multiple initiatives simultaneously.
• Self-motivated, adaptable, and thrives in a fast-paced, dynamic environment.

Location: True Tower 1, Ratchadaphisek Rd.