Specialist, Media & Digital Marketing Management / Event Marketing

Job Summary

We are seeking a dynamic Paid Media & Social Media Lead to oversee and drive the media strategy for our business unit across both online and offline channels. This role is responsible for end-to-end media planning, execution, and optimization—ensuring campaigns align with business objectives while maximizing efficiency and impact.

Job Responsibilities*

• Lead media strategy & execution – Develop and implement paid media and social media strategies, ensuring alignment with business goals.
• Analyze & optimize performance – Monitor media effectiveness, conduct competitive analysis, and continuously refine strategies for better results.
• Strategic media planning – Develop media briefs, select the right channels, and create content strategies that drive engagement and brand growth.
• Stakeholder collaboration – Work closely with internal teams (BU, Marcom, Owned Media, In-House) to synchronize integrated marketing communications (IMC) plans.
• Agency & partner management – Oversee media agencies and partners to ensure efficiency in media buying and campaign execution.
• Innovation & trendspotting – Identify new media opportunities and creative solutions to enhance brand presence and campaign impact.
• Training & knowledge sharing – Equip commercial teams with media insights to enhance campaign effectiveness.

Qualifications

• 7+ years of experience in media planning across both online and offline channels.
• Expertise in consumer insights – Strong understanding of media consumption behaviors across platforms.
• Strategic & analytical thinker – Ability to develop data-driven solutions and communicate them effectively.
• Problem-solver – Demonstrated ability to tackle complex challenges with innovative solutions.
• Cross-functional collaborator – Proven ability to work across teams and influence stakeholders at various levels.
• Adaptable & tech-savvy – Passion for staying ahead in the evolving digital media landscape.
• Strong communication skills – Fluent in English, with excellent written and verbal abilities.
• Proficient in Microsoft Excel & PowerPoint – Comfortable with data analysis and presentation.

Location: True Tower 1, Ratchadaphisek Rd.