Specialist, Digital Protection & Mobile Content (Insurance)

Job Summary

Job Responsibilities*

• Define and implement marketing strategies and campaigns through collaboration with ecosystem partners, insurance agents, sales agents, and marketing team members.
• Drive insurance sales and brand awareness through events and marketing initiatives that engage target audience groups.
• Conduct feasibility studies, testing, analysis, and optimization of content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, and events to ensure a positive cost per lead ratio and drive Marketing Qualified Leads (MQLs).
• Monitor emerging trends within the insurance and marketing industry, providing relevant reports to executive management.
• Track marketing campaigns, events, e-marketing, subscriber lists, and other necessary information in CRM systems.
• Collaborate with the graphic design team to complete marketing campaign materials and other collateral.
• Build and maintain business relationships with current and potential partners at the executive management level.
• Maintain and update marketing and business development documentation.
• Drive collaboration with stakeholders to achieve goals.
• Manage all stages of the product life cycle from ideation through launch and optimization.
• Conduct research on customer preferences with stakeholders.
• Create and execute marketing plans and campaigns to maximize revenue and scale the platform.
• Launch go-to-market initiatives with stakeholders.
• Influence other business units to support business and marketing campaign launches.

Qualifications

• Bachelor’s Degree in Business, Marketing, Finance, or a similar field.
• Experience in insurance is a must.
• Proficiency in MS Office.
• Excellent multitasking and prioritization skills.
• Strong verbal and written communication skills.
• Ability to present and explain ideas to various audiences.
• Strong organizational and time management skills.
• Effective communication and negotiation skills.