Specialist, Digital Enhancement - Games, Entertainment & Lifestyle
Job Summary
True is prioritizing its "Beyond Connectivity" strategy to drive growth in three key areas: 1) Gaming and Content & Entertainment; 2) Protection, including Cybersecurity and Insurance; and 3) Financial Services, offering a secure and convenient payment platform for digital lifestyles.
The strategic focus of this role is to transform "Pay via True," our direct operator billing solution, into a versatile payment option as an eWallet that extends beyond telco services for prepaid, postpaid, and broadband customers. This will enable customers to enjoy their digital lifestyles, including e-commerce, grocery shopping, game item or top up, insurance, entertainment content, food delivery, LINE sticker, and more through Pay via True. Additionally, the role will seek opportunities in the financial sector to improve the quality of life for Thai people and increase customer loyalty to True.
Job Responsibilities*
- Lead Growth Initiatives: Drive the end-to-end development and implementation of new growth opportunities in digital products and services for mobile and broadband customers. Responsibilities include market insights, strategy development, customer segmentation, product portfolio management, pricing, customer journey design, go-to-market strategies, and performance tracking, all aligned with the overall digital product and commercial strategy.
- Market Analysis: Conduct thorough market research and competitive analysis to identify emerging trends and customer needs, ensuring the organization stays ahead of the competition.
- Cross-Functional Leadership: Collaborate with cross-functional teams, including marketing, sales, and technology, to ensure alignment and seamless execution of growth initiatives.
- Ensure Profitability: Oversee business profitability and investment, collaborating with relevant stakeholders to optimize financial outcomes.
- Customer Lifecycle Management: Manage the entire customer lifecycle—from acquisition to retention—working with key stakeholders to achieve strategic goals.
- Partnership Management: Oversee partnership strategies, including acquisition, engagement, commercial arrangements, and compliance with regulatory requirements.
- Performance Management: Lead the generation of insights and performance management, translating findings into actionable strategies in collaboration with related stakeholders
- Stakeholder Engagement: Manage relationships with key internal and external stakeholders to achieve strategic objectives and enhance customer service.
Qualifications
N/A