Specialist, Device Trade Marketing

Job Summary

Being Go-to-Market (GTM) specialist to lead the successful launch of our device products and drive market expansion and to own end-to-end GTM initiatives—from planning through seamless execution to continuous performance optimization. 

Job Responsibilities*

•    Develop and own comprehensive go-to-market for new device products, features, and market entries.
•    Drive cross-functional collaboration with key stakeholders across departments, including Marketing BUs e.g. Prepaid, Postpaid, Device Product teams, ensuring seamless alignment and execution of campaigns through shops.
•    Oversee and manage all aspects of launch plans, including defining clear timelines, allocating budgets, and establishing key performance indicators (KPIs).
•    Monitor and analyze launch performance data, providing actionable insights and recommending strategic optimizations to maximize impact and achieve business objectives.
•    Manage PC Brand, leveraging expertise to significantly boost device sales and integrate our true service offerings within the PC brand experience.
•    Lead the development and distribution of essential sales enablement tools, including sales kits, Point-of-Sale materials (POSM), advertising visuals (AW), and media device product assets for our retail channels.

Qualifications

•    Minimum of bachelor’s degree majoring in Marketing, Business administration 
•    Strong Business development, good communication.
•    Strong ownership as an owner of the product category.
•    Always find a better way to work efficiently and manage a schedule.
•    Strong interpersonal skills, good logical ability.