Senior Associate, Media & Digital Marketing Management / Event Marketing

Job Summary

Job Responsibilities*

• Analyzing market trends, consumer behavior, and competitor activities to identify opportunities for improvement and growth
• Develop the media brief, media strategy, social content strategy, media selection in order to achieve the agreed objective.
• Engage and cooperate internal parties i.e. BU, Marcom, Owned media, In-House to synchronize IMC plan.
• Manage and engage external parties i.e. media agency or media partner to perform media & social media buying efficiency and optimization.
• Monitor and optimize the media performance and competitive media analysis, including the strategic way to improve the better media performance and post campaign evaluation.
• Seek new or creative media opportunity to enhance or strengthen branding or campaign idea.
• Build and maintain relationships with media agencies and media partners.
• Training commercial team to understand basis media knowledge to leverage campaign effectiveness.

Qualifications

• 5-year experience in media planning, preferably in hybrid (online+offline).
• Expertise of online and offline media insights on consumer behaviors require 2-in-1 competency to ensure synergy and agility
• Possess the strategic thinking, analysis with the ability to communicate.
• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative solutions for challenging, undefined problems.
• Proficiency in analyzing data and making recommendations to optimize marketing campaigns for achieving KPIs.
• Ability to effectively work and drive cross-functional projects with multiple stakeholders in horizontal and vertical.
• Good attitude on dynamic changes and learning in online media landscape, platforms, formats and technologies. Including fragments of online media ecosystem.
• Good English skill, with strong communication & writing skills.
• Proficient in Microsoft Excel and PowerPoint