Job Summary

The Senior Associate, Customer Value Management (CVM Analyst) supports customer value management initiatives through customer analytics, segmentation, campaign performance measurement, and retention analysis to improve CLTV, increase revenue, and reduce churn.

Job Responsibilities*

• Analyze customer behavior, usage patterns, and purchasing trends.
• Develop customer segmentation models and identify upsell, cross-sell and retention opportunities.
• Support campaign targeting, execution and post-campaign performance analysis.
• Conduct churn and retention analysis and recommend improvement actions.
• Develop dashboards and reports to track customer KPIs and campaign performance.
• Collaborate with Commercial, Sales, Product, Marketing and Data teams.

Qualifications

• Bachelor's degree in business, Marketing, Economics, Statistics, Data Analytics or related field.
• 1-3 years experience in CVM, CRM, Customer Analytics, BI or related areas.
• Technical Skills: SQL, Advanced Excel, Power BI or Tableau, and Python is a plus