Job Description
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Job Title:  Head of B2B Marketing
Posting Start Date:  08/05/2026
Job Description: 

Job Summary

The Head of TrueBusiness Marketing is responsible for leading end‑to‑end marketing across Enterprise and SME segments, transforming market insights into clear strategies and fully integrated execution that builds brand trust and drives measurable business growth. This role shapes the overall market presence of TrueBusiness, owning full‑funnel marketing from brand and demand generation to customer engagement and retention.
The role plays a critical part in elevating TrueBusiness beyond connectivity by positioning advanced solutions across cloud, data center, cybersecurity, MarTech, collaboration tools, RPA, AI, and productivity platforms. As a senior leader, this role inspires and develops a high‑performing internal marketing team and agency ecosystem to ensure consistent excellence in execution, strengthen TrueBusiness as the preferred partner for businesses of all sizes, and set a new benchmark for the industry.

Job Responsibilities*

1) Strategy, Positioning & Integrated Planning

  • Lead customer and market insight development, translating insights into clear, actionable marketing strategies across both Enterprise and SME segments.
  • Define segmentation, positioning, value propositions, messaging, and go‑to‑market (GTM) strategies across connectivity and beyond‑connectivity solutions.
  • Own the annual and quarterly marketing planning process, including budget management, KPI definition, and disciplined execution cadence to drive measurable business outcomes.

2) Demand Generation, CRM & Performance Marketing

  • Own end‑to‑end, full‑funnel demand generation and lifecycle marketing, covering acquisition, lead nurturing, conversion, cross‑sell/upsell initiatives, and retention support.
  • Drive CRM and marketing automation strategies, lead management processes, and closed‑loop performance reporting in close alignment with sales teams across Enterprise and SME segments.
    • Enterprise: Account‑Based Marketing (ABM), executive‑level events, industry vertical plays, account penetration programs, and partner co‑marketing initiatives.
    • SME: Always‑on digital acquisition, scalable content programs, solution bundles, lifecycle offers, and channel/partner‑led marketing execution.
  • Manage and optimize media and channel performance across paid, owned, and earned channels, with a strong focus on ROI, efficiency, and continuous performance improvement.

3) Communications, Events & Ecosystem Activation

  • Lead B2B communications, content strategy, and thought leadership programs to strengthen the TrueBusiness brand, credibility, and market preference.
  • Design and execute field marketing and activation programs—such as seminars, webinars, executive roundtables, and customer/partner events—aligned with defined sales motions.
  • Activate and scale co‑marketing initiatives with ecosystem partners, including startups, hyperscalers, and strategic solution providers, to accelerate solution adoption and pipeline growth.

4) Leadership, Agencies & Operating Excellence

  • Inspire, develop, and empower a high‑performing marketing organization, fostering a culture of innovation, collaboration, accountability, and execution excellence.
  • Lead and manage agency partners to deliver strong creative output, consistent brand expression, and high‑quality execution across channels and segments.
  • Establish strong marketing governance, including campaign reviews, budget discipline, KPI reporting, and proactive alignment with key internal stakeholders.

Qualifications

  • Minimum of 10 years of progressive marketing leadership experience, with a proven track record of leading high‑performing teams and managing multiple agency partners in fast‑paced, complex environments.
  • Demonstrated success in building and executing integrated, end‑to‑end marketing strategies that deliver measurable outcomes, including pipeline growth, revenue impact, and brand equity.
  • Strong, hands‑on capability across demand generation, CRM and lifecycle marketing, content and communications, event marketing, and paid/owned/earned media management.
  • Proven ability to partner effectively with cross‑functional stakeholders, including Sales, Product/Solution teams, Partnerships, and senior leadership, to drive alignment and execution excellence.
  • Data‑driven, innovative, and growth‑oriented mindset, with the ability to leverage insights and performance analytics to continuously optimize impact and ROI.
  • Fluency in English, with strong presentation and executive‑level communication skills for internal leadership and external stakeholders.
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