Associate, Personalized Campaign (Postpaid Convergence)

Job Responsibilities:

• Develop and manage personalized marketing campaigns across both digital and traditional channels.
• Identify new initiatives, ideas, and techniques to improve campaign results based on feedback and performance.
• Design the core engine and business logic for campaign targeting, moments of contact, and offers according to customer interaction journeys and behavior.
• Provide campaign requirements to the campaign solution and development team.
• Conduct pre-analysis target sizing and execute campaigns using tools such as Pelatro.
• Collaborate with marketing, sales & distribution, and customer service teams to deliver and maximize campaign efficiency.
• Track and evaluate the performance of launched campaigns with regular reports and analysis.
• Monitor and maximize customer lifetime value to ensure maximum revenue and the best customer experience.

Qualifications:

• A bachelor’s degree in Business Administration, Marketing, Engineering, IT, or a related field.
• 2-3 years of experience in Marketing, Product Ownership, Product Delivery, or a related field.
• Strong analytical and strategic thinking and planning skills.
• Excellent communication, motivation, and interpersonal skills.
• A positive attitude focused on customer satisfaction.
• Ability to multi-task, prioritize, and manage time effectively.
• Knowledge of SQL and CRM tools such as Pelatro.

Location: True Tower 1, Ratchadaphisek Rd.