Job Summary

Manage end-to-end projects for Migrant segment, including campaign performance tracking across online and offline channels. Analyze usage patterns and behaviors using internal and external analytical tools to identify insights and opportunities. Oversee Myanmar online communities on Facebook and TikTok to drive engagement and brand presence. Translate documents between Thai, English, and Myanmar to support communication and execution. Act as the Myanmar market expert by providing updates on customer insights, trends, news, and competitive movements.

Job Responsibilities*

Product, Campaign & Project Management

• Support the development and execution of product launches, marketing campaigns, and business initiatives for the Migrant segment across online and offline channels.
• Coordinate campaign implementation, product setup, cross-functional communication, and launch readiness activities to ensure successful execution.
• Monitor campaign operations and resolve day-to-day issues to ensure smooth delivery and customer experience.
• Develop and manage content for migrant-focused digital communities and social media platforms to drive customer engagement.
• Support translation and localization of communication materials in Myanmar-Thai language.
• Coordinate with strategic partners and external stakeholders to support business initiatives and community engagement.

Business Analysis & Performance Monitoring

• Monitor and analyze campaign performance, customer behavior, and revenue trends to identify opportunities for business growth and campaign optimization.
• Evaluate marketing initiatives and customer response to improve targeting effectiveness and customer engagement.
• Track and coordinate resolution of fraud-related cases with relevant stakeholders.
• Prepare post-campaign evaluations and performance reports with actionable recommendations.
• Analyze customer insights, market trends, and customer sentiment to support business planning and decision-making.

Reporting & Market Intelligence

• Prepare regular business reports and campaign performance summaries for management review.
• Monitor competitor activities, market developments, industry trends, and relevant customer insights within the migrant segment.
• Conduct market visits and prepare findings, observations, and recommendations to support business opportunities and continuous improvement.

Qualifications

Qualification

• Bachelor's degree or higher in Business Administration, Marketing, Communications, Telecommunications, or related fields.
• Myanmar nationality with native or professional proficiency in Myanmar language.
• Fluency in Thai is preferred.
• High level of accountability with a proactive and can-do attitude.

Experience

• 1–2 years of experience in Retail, Telecommunications, FMCG, Customer Marketing, Community Management, or related fields.
• Experience in the Telecommunications industry, particularly Prepaid business, is an advantage.

Skills and Knowledge

• Strong analytical and problem-solving skills.
• Creative mindset with the ability to think outside the box.
• Good understanding of the Telecommunications industry, particularly Prepaid products and services.
• Strong understanding of Myanmar migrant customers, including customer behavior, needs, cultural insights, and market trends.
• Strong communication, stakeholder management, and cross-functional coordination skills.
• Established network and relationships within the Myanmar community in Thailand.
• Connections with the Myanmar Embassy or relevant migrant organizations would be an advantage.