Job Summary

Drive Revenue growth in Mobile Postpaid (B2C Base Management) act as Personalized Campaign Management focus on VAS add-on & In-life Postpaid Management 

Drive sales growth and deliver a superior customer experience across  Shop, Call Center/Telesales and digital channels, with end-to-end responsibility for Programmatic base management with marketing automation, AI/model-driven Next Best Offer management, and customer behavioral trigger/event design to enable highly targeted, timely, and effective campaign execution.

Job Responsibilities*

Campaign Creation & Deployment:

• Create and execute campaigns through the CMT (Campaign Management Tool) to deliver SMS communications and reserve delivery slots for Push Notifications targeting selected customer segments.

Multi-Segment Customer Management (ATL / BTL)

• Support both Above-the-Line (ATL) mass marketing campaigns and Below-the-Line (BTL) targeted/personalized marketing initiatives. This includes regular campaigns as well as ad hoc topping campaigns for specific customer segments.

Package Promotion Planning

• Plan and manage package promotions across the True App and dtac App through both ATL and BTL approaches. This includes allocating and optimizing key promotional placements such as Hero Banners, Deal of the Day (DOD) Banners, In-App Displays, and other banner locations to maximize visibility and customer engagement.

Qualifications

• Bachelor’s degree or Master Degree in Marketing, Telecommunication
• Strong experience in Marketing, Growth Strategy, Campaign Management