Specialist, Digital Enhancement - Protection & Mobile Content

Job Requisition ID: 779

Company: True Corporation Public Company Limited

Job Summary

Define and all marketing strategies and campaigns through collaboration with ecosystem partners , insurance agents, sale agents and marketing team members
Drive insurance sales and brand awareness goals through events and other marketing initiatives that foster new and engage existing members of target audience groups
Conduct campaign feasibility through Testing, Analysis and Optimization of content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, events and more to ensure a positive cost per lead ratio that drives Marketing Qualified Leads (MQLs)
Track and proactively monitor emerging trends within the insurance and marketing industry, highlighting relevant reports to executive management as needed
Track marketing campaigns events e-marketing and subscriber lists and other necessary information in CRM systems
Drive work in tandem with creatives on the graphic design team to ensure completion of marketing campaign and promotional materials and other collateral
Build business relationships with current and potential partners at the executive management level
Maintain and refresh marketing and business development documentation

Drive collaboration with stakeholders to achieve goals

Job Responsibilities*

Drive and manage all stages of the product life cycle from ideation through launch and optimization
To conduct research on customer preferences with stakeholders
To create and drive the marketing plan and campaigns to maximize revenue and scale the platform
To drive go-to-market by launching marketing iniatives with stakeholders
To Influence other BUs to support the business and marketing campaign launch

Qualifications

Bachelor’s Degree in Business, Marketing, Finance or similar field
Experience in insurance will be given special consideration
Proficiency in MS Office
Excellent multitasking skills
Ability to prioritize tasks
Excellent verbal and written communication skills
Ability to present and explain ideas to a variety of audiences
Strong organizational and time management skills
Communication and negotiation skills